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2009 - XDU ON THE ROAD - BOSTON
Trends in Customer Communications
Thursday, October 22 from 9:00 AM - 4:00 PM
Holiday Inn Boston - Somerville
30 Washington Street
Somerville, MA 02143
+1 617 628-1000
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XDU powered by Kodak is going "on the road". This exciting new program brings one-day meetings to a city near you. Xplor International, with the assistance of local chapters and regions, will present a new meeting format that is conducive to the demands of busy professionals.
What you will learn:
* How to drive response to your transactional documents
* How to reduce costs related to customer communications
* How to increase customer retention and loyalty
Who Should Attend:
Corporate Document Strategists, Executives in Operations and IT, Business Owners, Content Developers and anyone interested in understanding the impact of emerging applications on customer communications. |
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| AGENDA |
| 9:00 AM - 9:50 AM |
Registration Open & Networking (Coffee & Tea)
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| 10:00 AM - 11:00 AM |
It's the Little Things that Make a Big Difference!
Speaker(s): Skip Henk, EDP, Xplor International Customer Communications is a journey not an event. Changes in technology and human behavior dictate the need for understanding and adapting how we communicate with our customers and prospects.
This session, presented by Xplor President & CEO, Skip Henk, will provide a different perspective into small changes that can make a big difference in how your customers respond and perceive you. |
| 11:00 AM - 12:00 PM |
Extreme Makeover: Business Edition
Speaker(s): Pat McGrew, EDP, Kodak, Inc. You've seen the shows that come in, take a look around, and make over the subject. Sometimes it's a house, sometimes it's a person, but for today, it's your business. Whether you are an inplant resource supporting a variety of communication functions or an outsource provider of marketing and print services, we have some tips for you!
We'll start with the basics: What communications services do you provide and how efficiently do you do it? What metrics do you use to describe your business? What software and hardware technology support your business efforts?
We'll wrap up with how to take away learning's, and some ideas for where to get help if you would like an expert makeover!
Pat McGrew, Data-driven Communication Segment Evangelist from the Eastman Kodak Company, will present this session. |
| 12:00 PM - 1:00 PM |
Lunch & Networking
Make great use of your time with a lunch and learn! Join us for a light lunch and working session and learn: what's new with Xplor, presented by Skip Henk, President and CEO. |
| 1:00 PM - 2:45 PM |
Ask the Expert: Sponsor Panel & Discussion
Moderator(s): Skip Henk, EDP, Xplor InternationalEach sponsor will spend 15 minutes sharing their thoughts on some of the factors driving customers communications followed by an interactive panel discussion. Moderated by Skip Henk, Xplor President and CEO, learn about factors for success in implementing effective Customer Communications. |
| 3:00 PM - 4:00 PM |
Repurposing Legacy Document Systems
Speaker(s): Paul Rokos, GMC Software International, Inc. Improving the relevancy of customer communications and controlling the ever increasing postal costs are major concerns for today's enterprises and print service providers that support them. Many companies are struggling to provide customized documents created in legacy systems that are too expensive to change. Paul will present a case study and discuss why and how companies are repurposing legacy applications, increasing their postal discounts and giving themselves a manageable migration path.
Join Paul Rokos, Vice President of Sales for GMC Software Technology - North America, your presenter for this session. |
| 2:45 PM - 3:00 PM |
Break
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For questions, please contact customer service at Register@xplor.org or +1-813-929-8100 or +1-800-ON-XPLOR between the hours of 10:00 AM to 5:00 PM (eastern), Monday through Friday.
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