Conference Tracks
* As of February 3, 2012, subject to change without notice. Supplemental information updated when available. |
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| Social Media Strategy Workshop |
Overview of Opportunity
Social media and social networking continue to establish themselves as new ways of doing business for individuals and organizations.
A main goal of the workshop is to have attendees "doing" something rather than just listening to a lecture or panel discussion. Attendees will walk away with their own Social Media Strategy Workbook.
Social Media Strategy Workshop
Social networking channels have become one of the strongest assets available to ambitious and curious professionals and organizations. Which ones you choose, what you say, how much time you're spending each are some of the big questions around social media. And there are so many more little nuances of each channel. Join entrepreneur and business educator Peter Muir for an entertaining and motivational exploration of ways to optimize your social media strategy and grow your personal and organizational brand in this customized Social Media Strategy Workshop.
Six 50 minute sessions have been developed to provide you with the opportunity to review, discuss and develop your own personal or organization wide Social Media Strategy. If you've got a strategy already, this workshop can provide you with additional perspective and some time to help you build a more comprehensive approach to your own social media success.
Each session will provide an overview of the topic, possible strategy directions and the opportunity to further develop your own ideas and approaches. You will leave this workshop with a Social Media Strategy Workbook that we used to guide each session, capture your own ideas on why you may want to use a particular channel, which channels to use, how to use them, content you can develop or share that's relevant to your audience and industry.
As part of this workshop, those who register will be sent a series of optional pre-workshop assignments (or you may click here to view them) to help put you in the Social Media Workshop mood and help you maximize the time we spend together.
You Will Learn
· Benefits, drawbacks and points of caution that may come from engaging with your peers, competitors, clients, and employees using the ever expanding social networking channels
· How individuals and organizations are successfully using social networking
· How to responsibly use social networking at work
· How to develop a social networking strategy
· How to evolve your strategy and learn from your experiences
· Ways to use social networking to improve traditional business communication (sales, marketing, support etc)
· Why this could be the most important investment in your personal professional education this year
Who Should Attend
C-Level Executives, Presidents, General Managers...this is turning into a list of everyone in your organization-including you! If you have a genuine curiosity about the way we communicate today and will communicate tomorrow, would like to keep your job, get a raise, support the customers you have, find new customers, help to hire and maybe even have to fire-there's a lot you can learn in this Social Media Strategy Workshop.
Deliverables
· Workshop Presentation Materials in PDF form
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| Management Track |
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'Hope is not a strategy.' Every effective document and communication strategy starts with understanding and implementation of business processes that take into account the needs of an organization and the audience it serves.
Whether sustainability, data security, emerging technologies, or the metrics for understanding return on investment this track focuses on a wide array of issues that impact communication strategy.
If you are involved in the strategy that drives communications inside and/or outside of your company this track will provide the information you need.
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| Design Track |
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Design of customer communications is 'in the eye of the beholder'or is it? All document design includes fundamental concepts in layout, color, dynamic content, and suitability for multi-media presentations. Understanding all the variables that affect how customer communications are received and responded to are critical elements in effective design.
Presentations in this track will be given by industry experts, successful end users, and vendors. They will cover the various elements of design and issues in creating effective and properly designed documents for customer communications.
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| Composition Track |
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You have a strategy, understand the compliance issues, have a great design, and are ready to 'compose' the output. Your next question is: What data and format structure shall I use? What collaboration tools? Which is best suited for print or web, or most likely both? How will I handle white space management and postal optimization?
This track provides a road map for looking at the issues and solutions for effectively composing output within your environment.
A special two-day course that offers a functional perspective on the basics of AFP or Advanced Function Presentation is also part of the composition track. Sessions focus on architecture, applications, fonts, resource creation and generation, and problem solving. Attendees who wish to earn credits must attend all (8) sessions and take an exam to be eligible for Continuing Education Activities (CEU) Credits.
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| Compliance Track |
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Changing government regulations are impacting the look, feel, and touch of communications with your customers in print and the web. Is your organization compliant?
The compliance track will deal with such topics as REG Z, 508 Compliance, SOX, HIPA as well as other regulations that deal with document retention and forensics.
This is a must attend track for anyone involved in the design and composition of customer communications.
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| Applications Track |
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Effective applications are a combination of design, composition, production and distribution that utilizes one or several types of media. The application itself is a culmination of a great deal of effort within your organization. But not all applications are created equal, some are more effective than others and there is a wide variety of purpose.
Be part of the discussion as leading end users and industry experts share their experiences with bills, statements, direct mail, policies, and more. Weigh in on the TransPromo discussion, use of social media, and multi-media marketing solutions. Hear success stories as well as 'what I would do different'.
Also included in this track is a six-session Social Media Strategy Workshop hosted by Peter Muir. Visit Social Media Strategy Workshop for more details.
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| Production/Distribution Track |
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Henry Ford's idea of production was to make everything the same. He once said: 'You can have it in any color you want as long as it is black'. Producing and distributing document communications in today's environment necessitates providing information when, where, and how people want to receive it.
Technology facilitates the production and distribution of document communications but the evolution of technology has complicated the task. Come and learn from industry experts and successful end users who share not only best practices but their experiences in creating and managing various aspects of production and distribution.
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| Retention Track |
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Documents are becoming more and more complex as color is being used to add pictures, charts, graphs, and those 'transpromotional' marketing messages. Couple the increased complexity of the document with the online adoption of information and the amount of digital information a single company handles is staggering. And it will get even more overwhelming.
How you store, index, and retrieve this information is one of the most important strategies and decisions you will make for your company, ever. Don't plan or implement properly and it will be like the legacy print program you can't get rid of because the last 'cobol' programmer retired.
This is a must attend track from both a strategic and legal standpoint.
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* As of February 3, 2012, subject to change without notice. Supplemental information updated when available.
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