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| Xplor conference track at myPRINT09 |
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TransPromo--How to Use Transpromotional Communications to Increase Your Business
and Decrease Your Costs ...
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| Presenter: |
Pat McGrew, EDP, Data Center Segment Evangelist, Kodak |
| Description: |
Come to this session to learn a simple, proven, four-step process and begin to harness the power of integrated customer communication using what you have and what you already know. Not just TransPromo, but a whole lot more! Stop talking about it and start getting results...today! |
| What will you learn: |
Come to this session to learn a simple, proven, four-step process and begin to harness the power of transpromotional communications for your organization. Stop talking about it and start getting results...today! |
| Presentation: |
View presentation here. |
Color Print Adoption & Print Suppression Trends
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| Presenter: |
Kemal Carr, EDP, President / Madison Advisors
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| Description: |
This session will illustrate how the right mix of technology, solution providers, and internal management can help introduce best practices, increase efficiencies, and lower costs associated with document production. In particular, the session will provide insight into Madison Advisors' latest research findings across several areas related to document production, including: Color print adoption, Print suppression / eDelivery metrics and strategies, TransPromo & color workflow.
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| What will you learn: |
- Understand the market drivers and trends affecting today’s document production market
- Better understand the future of hardcopy document delivery for customer documents
- Impacts of electronic delivery on the USPS
- Learn how to drive best practices into your document production strategies in the year to come
- Learn of the latest technology and application advances in the document composition and TransPromo workflow markets
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| Presentation: |
View presentation here. |
Professional Social Networking:
How Could Your Company Leverage Facebook and Other Social Networking Tools?
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| Presenter: |
Peter Muir, President, Bizucate
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| Description: |
Social network sites have become one of the strongest assets available to ambitious and curious professionals. As they have become an acceptable means to professionally network standards and "best practices" have also been developed. In this session, Peter Muir, president of Bizucate and social network neophyte will explore some of the ways you can optimize your social networking options to improve your business and industry position. Peter will also highlight some of the benefits and downfalls that can come from engaging with your peers, competitors, clients and employees in this new arena.
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| What will you learn: |
- A primer of many of the social media tools and resources
- How other individuals and organizations are using social networks to thrive
- How not to get fired using social networks at work
- How to develop your own pathway into social networking
- How to develop a deeper path if you’re already there
- How you can use the tools as a way to talk to new customers
- Why this could be the most important investment in your personal learning this year
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| Presentation: |
View presentation here.
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Workforce Development: Why Should I Work for You?
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| Presenter: |
Peter Muir, President, Bizucate
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| Description: |
Do you remember when it was a privilege to work for a particular company? The one doing the hiring was in charge and the one looking to be hired had to sell themselves on why they should be hired. We are preparing ourselves for a creative and knowledge workforce shortage that’s reaching global proportions. Peter Muir, president of Bizucate and hiring and firing mentor, will discuss employment trends, methods of identifying, hiring and retaining a worthy workforce and also review how to make your organization a worthwhile place to work.
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| What will you learn: |
How to identify what you’re really looking for in an employee
- What some of the key needs of today’s possible employees are looking for
- Review of today’s most popular and not so popular channels of attracting candidates
- What to say when you’re looking for talent using multiple channels of communication
- How to keep the right people to help your organization grow and thrive
- How to use future thinking to keep your organization on the edge of opportunity
- How to create a thriving workplace people want to work in
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| Presentation: |
View presentation here.
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Realistic TransCommunications
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| Presenter: |
Bob Stier, Director, First Data Resources
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| Description: |
This session will be an overview of the types of transaction-related communications used today. It will be followed by a review of color functionalities and their value in this arena. Finally participants will be guided through an evaluation of their environment and the applications of different types of transcommunications and technologies as they apply to their environments.
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| What will you learn: |
- Determine what trans communications are already in participant’s environment
- The types of trans communications currently employed today
- Evaluating their current capability and possibilities
- Determine the feasibility of adding trans communications capabilities
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| Presentation: |
View presentation here.
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Process or Profits
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| Presenter: |
Rob Williams, Focus, A Continuum Worldwide Solution
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| Description: |
Print, mail and fulfillment service providers usually only have time to watch profits (if any) or monitor the process and the quality standards attached. But what if you could improve the process, reduce cost and increase the profits in the same step. Many companies have implemented Lean Manufacturing principles that reward both improved process and increased profits. In this session we will look at the concepts and principles of Lean and what you can reap if applied effectively.
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| What will you learn: |
- What is Lean Manufacturing?
- Is it a proven process improvement tool?
- What are the primary principals and tools of Lean?
- How to implement Lean Manufacturing into my operation?
- Who participates in the organization structure?
- What do Lean teams look like?
- How to sell and implement Lean in my organization?
- Practical application – lets play Lean!
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| Presentation: |
View presentation here.
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MultiMedia Communications – How to Maximize Customer Response
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| Presenter: |
Toby Cobrin, INTERQUEST
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| Date/Time: |
September 16, 10:30 am – 12:15 pm
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| Description: |
Customers are becoming more comfortable with different media touchpoints. Direct mail, email and the web all can become part of the value chain in reaching a customer. The session will focus on how these different media can all work together to integrate a successful customer campaign which not only informs the customer, but gathers information for the company. Case studies will show how the campaigns are developed, implemented and improve ROI. The use of digital print and variable data are integral to the success of multimedia communications. The session will review some of the leading suppliers of hardware and software that can be used to architect the solution.
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| What will you learn: |
- Understand the value of using a multimedia communications approach
- Learn about the components of putting a campaign together
- Review some of the major suppliers of technology for multimedia
- Using multimedia in marketing as well as transactional applications
- Gain knowledge of success stories in multimedia communications
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| Presentation: |
View presentation here.
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